{
Migros Supermarkt AG

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001122334455554433221100

migros faces challenges with new low price strategy and brand identity

Migros plans to reduce prices on 1,000 everyday products by 2025, investing half a billion francs through savings and selling loss-making divisions. Experts express concerns over this low-price strategy, arguing it risks Migros' brand identity and could lead to unnecessary competition with discounters like Aldi and Lidl.
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Swiss Franc Coop ALDI AHEAD GmbH Lidl 712 GmbH & Co. KG Migros Supermarkt AG Migros-Industry CHE Thomas Wildberger Mario Irminger Guido Rast Jörg Staudacher Show more
Finance & Economy, News Article
21:14 31.10.2024
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